Search engine optimisation is one of the keys to website and overall business success. Most marketers know that high levels of organic traffic to your website from those looking for your product or service is a vital component of a great marketing strategy.
Often, the thing which stands in the way of great SEO is being able to keep abreast of the changing search engine algorithms. Because of the constant developments within all popular search engines, there are many old techniques which are now ineffective.
1) Keyword stuffing
In the past, when SEO was in its infancy, search engines like Google would rank websites highly if they placed an important keyword regularly within the text. This meant that over time, web pages with poor content and no relevancy would be highly ranked. Today, Google and other search engines have developed techniques which look out for this and so it will result in poorly ranked pages. Instead, you should keep content relevant and detailed.
2) Ignoring metadata and content
When you build a website, it is easy to write the metadata and content once, then forget all about it. What could rank you highly at the start could result in lower prominence a few months later. SEO is constantly evolving - it is not a one-off task. Ensure content is updated regularly and quality links are established, as this will improve the quality of your website in both the opinions of search engines and potential customers.
3) Ineffective links
Establishing links is one of the main SEO strategies used by many companies. Many people aim to establish as many links as possible to their content from other websites. The aim is to show search engines that the content is trustworthy and reliable. Many people try to establish as many links as possible, but in reality, it is quality links which search engines look for over quantity. You should try to establish a great link on a highly relevant and trusted website than multiple links to many poor websites.
As experienced website designers and SEO professionals, we are able to both build your website and ensure you have an ever-increasing flow of traffic. To find out how we can help you, please contact us.