Think about the most distinctive brands in the world - businesses like McDonalds, Nike and Coca Cola. What makes them memorable is less to do with the burgers, trainers and soft drinks that they sell, and more to do with their recognisable branding.
Wherever you see the golden arches, you know there's a McDonalds nearby; a tick signifies Nike and Coca Cola's red and white logo is unmissable - and these consistent brands indicate quality and reliability to consumers. So how do you achieve a recognisable brand, and why does your business need one?
Hire a designer to create a brand
When you're looking to create a recognisable brand, you'll need more than just a logo. You'll also need specific colours, fonts and style guidelines to keep everything on brand. If you're opening a cafe, you'll need menus that are on brand. Other businesses may need materials such as letterheads, business cards or leaflets.
It's an important task and you need to make sure it's done right, so make sure you hire someone experienced and knowledgeable.
Make it distinctive
Work with a graphic design company to create a logo first, then build your brand around that. It's fine to take inspiration from other businesses in the field, but make sure your brand is distinct from your competitors so that consumers can easily differentiate.
Don't let your brand slip
Whether it's your web design or your storefront signage, everything needs to be in keeping with the brand that you've created - and that doesn't just mean how it looks. If you're sending out press releases, agree on a house style for those too, and ensure the language in all of your communication is consistent. You won't find so much as an 'out of order' sign in McDonalds that isn't on brand, and that's what you should strive to achieve.
If you're looking for a reliable, UK-based team to assist with all your website and design needs as you launch a new brand, get in touch with us here at LS25 Web Design - we'll be happy to help.