The URL structure is an important part of a good SEO strategy. However, given that it’s a tiny thing, it’s not a huge priority for most. The URL is the first thing your visitors see. It plays a huge role in creating a good impression. Here, we look at four benefits of keeping your URLs short and optimising the URL structure.
You must have come across websites with really long URLs that made you suspect it’s a spam site, even though it was a normal website. Websites with long URLs stuffed with strange characters look really spammy. A clean and short URL, on the other hand, gives out the feeling that it’s trustworthy and authoritative.
Ensure that every URL on your website passes the readability test. Read it aloud. Does the URL sound complicated? Does the URL give a clue about the content of the page?
The URL structure has an impact on your website’s rankings in the search engines. Although it’s not a direct signal for ranking, it has the SEO juice that can influence your ranking in the search engine results pages (SERPs).
For instance, when you include your keyword in the URL, Google and your readers know what the page is about. However, avoid stuffing in all your keywords in a URL. Use your target keyword in the shortened URLs.
Easy Site Growth
As your website grows, you may have to add more pages, categories and sections across the site. When you shorten and simplify the URL structure, site expansion and navigation becomes a breeze.
Long, complicated URLs make the crawling difficult for the search bots.
When your URLs are short and simple, growing your site also becomes easy.
Sharing is Easy with Short URLs
Short URLs make the job of social sharing easy for your visitors. Just visualize how a long-winding and complicated URL will look like when shared on social media and email? Not only will it look weird, a long URL is difficult to memorise.
Which of the two links below are you highly likely to share?
www.example.com/web-design-agency or www.example.com/web-design-agency/pagetwo.xflp=p8
In all likelihood, you’d prefer sharing the first link.
Simplify Things with a Short URL Structure
Improving the URL structure of your website might look like a cumbersome task, but it’s not that difficult. Be practical and logical, and things will become easier. We hope that this brief guide has helped you in understanding why short URL structures are better for you, your SEO and your visitors.
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