Here is a possible scenario: you are ready to launch a new product or service to be delivered by your small business. Much thought has been put into it, you are proud of what you have crafted. It's all ready to go, so hire the trumpeters, blow up the balloons - it's time to let the world know!
Now, here's the problem. At this moment, the world doesn't actually care - or, at least, nowhere near as much as you do. Therefore, a new web page to highlight this moment, an excited announcement on your social media presence or perhaps even a teaser campaign beforehand must clearly frame the product in terms of how it benefits the customer so you make them care.
Consumers are asking, 'what's in it for me?'
Our team here at LS25 always strive to make sure that the content we help our clients to craft answers a simple acronym: WIIFM, which stands for 'what's in it for me?'. Working together to successfully answer this is the key to any promotion we undertake. A business might know that its product or service is complete with some great bells and whistles, but unless we can make sure it rings a bell with potential customers and their specific needs, wants or concerns, then, sadly, a company could still be left whistling for business.
Providing the answers
How do we do this? For example, through savvy web design, we can highlight the USPs or benefits to consumers clearly and effectively on home or landing pages. Using smart design principles, we can draw readers' attention to particular facts or figures that will answer the question of what's in it for them.
Different forms of media - for example, videos and images - can be used effectively to show off your products or services in unique and attention-grabbing ways. It's key to make sure these are fully responsive across any kind of device, because people don't stick to a desktop PC to search for products any more. Then, use SEO to make the most of the promotional tool you have at your fingertips.
So, to make the most of your web presence, it pays to take time to provide vital answers to that question: WIIFM. Our LS25 team are always happy to discuss all things web design and SEO with you, so contact us today.