If your business doesn't have an effective social media strategy in place, then you're falling behind in today's digital age and giving your competitors an easy ride. According to statistics, over 90% of marketers use social media to promote their business, so if your social media strategy isn't effective, then it's likely that you're losing out on a huge chunk of your target audience. Let today change that, below are some simple ways to improve your social media strategy so you can start making a lasting impression on your customers.
Key Elements to a successful social media strategy
1. Commit to a content calendar for your social media strategy
A good social media strategy will be organised, but not strict. Create a content calendar with all the important dates that are effective for social media that are relevant for your chosen business or industry, for example, 'National Pizza Day', 'Valentine's Day', 'Mother's Day', and the list goes on. This Hashtag Holiday Calendar is a useful tool to find hashtags that are trending on particular days for your industry. Your content calendar can also bring other benefits such as, allowing you to brainstorm, improve team collaboration, save time, gain a deeper understanding of what works and what doesn't work.
2. Alter your social media strategy as needed
Following on from this last point, it's important to be flexible with your social media strategy and evaluate what works and doesn't work. There is no point in sticking to a strategy if it isn't delivering the results you want. Run different ads and campaigns and take the successful ones as a building block to create your successful social media strategy for 2018. Don't be afraid to change your strategy monthly. Pick a date each month to go through all your data and see how you could improve. There is always room for improvements as your business grows and develops.
3. Define your customers
Everyone has a target audience and social media works best when you know who you are targeting, rather than an approach of seeking "everyone" and seeing who responds. You want to target potential customers who will fulfil the call to action you are trying to achieve. The joy of social media is that it allows you to laser-target ideal customers. Spending your time and money on a strategy with potential customers is more effective and efficient than just developing a strategy to suit the whole world.
If you would like help to develop your digital marketing strategy with the use of social media, then why not get in touch today, or check out the blog for more tips on improving your online presence.