Having a website that helps you to deliver your business objectives is critical in 2017. With most businesses promoting their products or services online, there is ever growing competition to attract and retain traffic onto your site. Having a strong online presence can open your business up to new potential customers and develop relationships you have with existing customers, and as a result should be a key part of your overall promotion strategy. To stay ahead of the trends and to ensure your website is attractive to the target audience you want to reach, it’s important to regularly update the design of your site. Below we’ve listed out some of the top trends in web design for 2017.
It has been of crucial importance for a while to ensure your website is fully adapted for mobile devices. Firstly, you don’t want to lose anyone reading your site on their mobile to miss information because the design doesn’t adapt to the smaller screen size adequately. With more websites being opened on mobile devices than desktops, it’s never been more important to make sure your site can load fully on the more portable device. Google has also been rewarding sites with adaptive interfaces, by placing them higher in search engine results for years. Whilst making a site mobile adaptive isn’t new, for 2017 we see this becoming ever more important and work to prioritise design on mobile first.
Working as graphic designers, we have seen first-hand the positive impact a bespoke illustration can have when engaging with a target audience. Using bespoke illustration on your site will help to improve how your target audience link your imagery with your brand, increasing a connection between the people you want to speak to. Your illustrations can be designed to communicate unique aspects of your business, in keeping with the tone of your brand voice, which in an increasingly crowded online space, is becoming more important.
If you’re looking to update the design of your website, contact LS25 today to see how we can create a site to positively impact your business objectives.