If you are looking to build a website for your business, chances are you’ve already done a bit of research. You might have come across phrases such as “mobile-friendly”, “mobile optimised” and “mobile responsive web design”.
With more and more people using their smartphones for shopping and online search, it only makes sense to build a website that’s mobile friendly. In fact, mobile responsiveness is an important ranking signal in Google.
So what makes a website mobile responsive? Let’s understand the basics.
Responsive design is an essential component of a mobile friendly site. In the absence of a responsive design, mobile users will get a mini-version of your desktop website. This means that they will have to scroll a lot to find information and zoom-pinch the screen to read anything on your site. Most users would simply leave and visit another site that makes it easier to find and read information.
A responsive website will adapt to the device it is being accessed on. So whether the user is looking you up on their desktop, smartphone or a tablet, your website will fit the device they are using.
Mobile friendly websites feature fonts that are easy to read on mobile devices. Your web design agency will take care of this for you and help you choose a font that goes with your branding and the kind of look you want to create. As a general rule, pick a font with clean lines. Script fonts and fancy fonts make reading difficult. Keep the font size a size bigger as no one likes to squint as they read.
Taps and Touches
Mobile responsiveness is not just about how your website looks and feels on mobile devices. It’s also making navigation easy on mobile devices.
Using a website on a desktop is easy as you have the mouse to help navigate a site. However, on a smartphone, users have to make do with taps, touches and swipes. There’s no mouse to help them. Your website must make navigation easy for your mobile users so they can navigate your site using touch.
A Mobile Friendly Site Can Help Your Business
It pays to build a website that delivers an optimal experience to the majority of your users. With a majority of users in the UK searching for local information on their smartphones, a mobile friendly site is a necessity.
When you make it easy for your users to find and use your site on mobile phones, you can expect to earn their trust and their business. When you want to rank in local searches on mobile devices, you need a mobile-friendly website.
LS25 Web Design is an experienced web design agency with years of experience. We build mobile friendly websites that deliver results. Get in touch with us today for a free consultation and quote.