Even if you don’t know what Google Analytics is, chances are your web design agency has installed it for you.
Google Analytics is an essential tool for every website. Most businesses rely on this tool for insight about their website’s performance in terms of traffic, visitor demographics, how many visitors converted and so on.
It’s easy to use, rich with data, and free.
Benefits of Using Google Analytics
Whether you have a static website, an ecommerce store or an active blog, Google Analytics is for you. Here are some things Google Analytics can help you with.
Types of Reports You Can Generate from Google Analytics
There are more than 50 reports that you can access from Google Analytics. Each report tells you more about your visitors and your site’s performance. You can use these metrics to make necessary changes to your website, your SEO and your strategy. These reports fall in one of three categories:
Audience reports –
These help you understand your visitors better. Audience reports provide in-depth information about your visitors in terms of their gender and age, what their interests in general are, their geo location, the language they speak, the technology they use for using your website, and how frequently they visit your site.
Behaviour reports –
With these reports, you can understand how your content is performing. You get to know which pages are performing the best, which pages get the maximum traffic or conversions, the top pages that bring visitors and the ones that visitors exit from.
Acquisition reports –
These reports provide insight about the source of traffic to your website. You can see a breakdown of the percentage of traffic that came from different sources including search engines, social media, direct visits, PPCs and more.
Installing Google Analytics
The first step is a Google Analytics account. If you have a Google account, you can use it to log in to Google Analytics. Set your account and click on the Get Tracking ID button. Copy this code and install it on your website.
Not sure how to do it? Need help installing Google Analytics?
LS25 Web Design in Leeds can help. We pre-install every website with Google Analytics. Whether you are looking to build a new website, redesign your website or simply need help setting Google Analytics, contact us today and we’d be happy to assist.