There are many features of a website that make it appealing to end users and random web visitors. Whether it’s the visual display of the designed pages, the navigation tools that help facilitate easy access to the web pages, and the loading speeding of the website, these features play very important roles that affect the success of the website.
Another important feature that sometimes eludes the thoughts of prospective website owners is responsiveness. This should, however, be the first thing to consider when working on a web project because of the important role it plays in a website’s marketing strategy.
What is website responsiveness?
This is basically the competent display of a website and its pages across all widely used web devices including desktops, tablets, and mobile phones without a drop in the quality of the website. Many who downplay this website feature probably do not understand the challenges involved in getting a website to adapt to any screen size.
Previously web design experts had to basically design several versions of a web project to ensure that website was perfectly displayed on most devices. Not only was it time-consuming, it was also inefficient. Website responsiveness, however, has given web design professionals lots of leeway, which allows them to focus on the quality of the site instead of its duplication.
Why website responsiveness is more important than other features
It is important for a website’s marketing strategy
With a lot of web users accessing the internet mostly via smart phones, it is pertinent that a website is effectively displayed on these devices in order to increase its penetration among users. Since the percentage of web visitors who scour the internet with mobile devices is over 50%, any website that fails to equip itself with multi-device functionality is certain to be a failure.
It helps with SEO
There are not many features that practically affect the search engine ranking of a website, but one that certainly plays a vibrant role in establishing a ranking position for the website on Google and other search engines is website responsiveness.
In fact, the inclusion of mobile capability in the algorithm of the renowned search engine proves that the company agrees with this assertion on website responsiveness. The result of this algorithm modification is an inclination towards websites that are properly displayed on all devices, meaning these websites will be ranked higher on Google’s result pages.
It makes the website easy to manage
It is not uncommon to see websites that have two versions; a desktop version and one for mobile phones. While there are large companies based in the UK or overseas that have the financial might to maintain such web arrangements, it is just smarter to enable the adaptability feature in order to reduce cost and stress.
A highly responsive website only needs to be managed from one platform with any implemented modification having an effect across all devices.
So when next you consult a web designer about your web project, the first feature you should request for is website responsiveness.