Traditionally, users only viewed websites from desktop computers and, whilst screen sizes may have varied, most users were using the same type of technology to access your site. Rapid development, however, has led to a digital revolution and consumers now use the internet in very different ways.
Smartphones, tablets and laptops have replaced desktop PCs in many instances and users may even rely on a range of devices in order to access your site regularly. Due to this, it’s important that companies take this into consideration when designing or developing a new site.
In addition to the increasing number of devices being used, there is also a myriad of companies manufacturing devices with internet connectivity. As a result, your site needs to be accessible across a range of technologies.
Enhancing the user experience
When considering web design, you may focus on the information you want to get across to potential clients or consumers. It’s vital, however, to consider the user experience as well. Using responsive web design will ensure that each time a user visits your website, they will be able to access your content and engage with you or your company, regardless of the device they’re using.
When launching a responsive web design, you’re ensuring that your site will appear across a wide range of devices. Effectively, the user will have the same streamlined experience whether they’re using a large 32” screen to view your site or a slim 6” smartphone screen.
Creating digital ecommerce solutions
If you sell goods or services online, it’s particularly important to consider responsive web design. These days, people often shop on-the-go and they may purchase items impulsively, particularly if they’re able to do so quickly via mobile devices.
Ensuring that your e-commerce solutions are available, either by developing a mobile version of your site or launching a responsive website, will prevent sales from being abandoned and could potentially increase your revenue.
An effective web presence is important for all types of businesses and commercial success is hard, if not impossible, to achieve without a well-designed website. To find out more about the benefits of responsive web design and what it can do for your business, why not contact us today?