Many small business owners shrug when it comes to social media, it may seem frivolous and a fad to some. However, to many, it has proven a valuable marketing and networking tool. A social network account can keep customers up to date with your latest products, services and offers. It can provide a customer feedback point that doesn't clog up your office phone line, and help keep you in touch with others in your line of work.
The three main social media platforms are Twitter, Facebook and Pinterest or Instagram for photos. Twitter provides a short messaging service, great for quick updates and some daily updates. Facebook creates the opportunity for longer posts, deeper interactions like special offers, while the photo sites provide a platform to show off your business's latest products, works in progress, places you work at or events you visit, and so on.
Getting the best from social media
A well-considered blend of social media use, and encouraging your workers to make the best of them can provide a valuable promotional tool for your business. All businesses have a plan to work to these days, and social media efforts can be easily integrated into that plan to provide extra coverage, generate interest with local news outlets, build up your profile among clients and others in your trade.
Social media activity is free to create and only takes a little time out of your business day to work with. Larger businesses need full-time social media operations, but for most smaller companies it is faster than blogging and easier than full-on marketing, which can be too costly for many company budgets.
The keys to social media success are to remain friendly and to ensure there is a value to your posts, such as "we are working in this area," "we have this offer, today only," and "next week we unveil our new product." You should handle all customer feedback professionally and politely. Finally, enjoy social media, it gives businesses an opportunity to show off their lighter side, to explain what they do in non-corporate or jargon-laden terms, and customers will appreciate a more human face when it comes to dealing with you.