A website is an important investment for every small business. There’s no doubt about that. However, you need a website that’s not only well designed but helps your visitors in making a decision.
Your prospective customers want to ensure you are a reliable and credible business. That’s where customer testimonials come into the picture.
Let’s take a look at some benefits of using customer testimonials on your small business website.
Testimonials Provide Social Proof
Social proof plays a huge role in improving conversions. What is social proof? It’s simply a fancy phrase to say that people are interested in knowing what other people have to say about a product/service/brand.
Say you want to watch the latest movie, but you want to make sure it’s really worth a watch. So you look to Google for reviews about the movie. You might even go through multiple reviews. If most reviews are positive, you feel it’s a good movie, and otherwise, if the reviews are negative.
That’s the kind of impact customer testimonials have on your visitors.
Testimonials Help Improve Brand Credibility
Customer testimonials help improve your brand credibility. When you keep gloating about your product, it may not come out well. Your prospective customers might even not believe you if you keep boasting about yourself.
They really want to know what’s in it for them. They are interested in knowing whether this product/service is good. And they won’t be satisfied if the only good words they hear are those coming from you.
On the other hand, if the praise comes from your real customers, the impact is multifold. Not only will your visitors trust the good word of others (even though they’re strangers), they are more likely to get a good impression about your brand.
Testimonials Improve Conversions
Use testimonials at the right place and you can even improve your conversion rates. For instance, you could include testimonials before your call to action button. This can really prep the user to take action.
There’s no doubt that customer testimonials are an important feature to have on a website. Be sure to follow some best practices for effective results. Use faces, names and location of your customers. Positive feedback is good. However, include testimonials that have specific positive feedback. Ensure that the testimonials are short and to the point.
Looking to build a website for your small business? Get in touch with LS25 Web Design today for a free consultation.