Nowadays, having a simple website that gives out information about your brand is simply not enough. With so many amazing websites out there, you want to do whatever you can to stand out.
You need to have a web design that comes with great visual appeal in order for your website to have a chance of going somewhere. To put it simply, visual appeal is what people see when they visit your website, including the colours, pictures, fonts, layouts, and visual balance of your web design in general.
In fact, it is the visual appeal of your website that contributes to your website’s success. This article will expand on why the visual appeal is such an integral part of your web design.
1. Catch Attention
The simple fact is that visual appeal attracts attention. This means that you can garner new visitors and get them to engage with your website with a beautiful and interesting design. After all, it is a given that no one prefers bland and boring design over attractive ones.
2. Make a Great First Impression
First impressions are extremely important. It influences how people feel about you, whether they can trust you, and also if they want to come back to you again. When you first meet someone, you form your opinion about them in mere seconds. The same thing also happens online. If your website makes a negative first impression on a visitor, chances are they will not come back to visit your site again. Therefore, you want to make sure that your website will create positive first impressions on your visitors.
3. Build Lasting Relationships
The visual appeal also plays a part in establishing relationships with your customers. You want your visitors to be able to identify with your website so that you can build a long-term relationship with them. People define themselves through their interests or things that they are deeply passionate about. If they see that your website is something that they can identify with, then they are more likely to have a much enjoyable experience interacting with it.
4. Distract Visitors From Flaws
It takes a lot of time and efforts to perfect a website. There are various aspects and small details that need to be tended to. However, you also cannot afford to wait that long before you can have your website up and running. The point is that you do not need to have a perfect website right away. What you need is a top-notch visual design that will distract your visitors from other flaws in your website. In other words, your visitors will be much more forgiving of certain deficits if they enjoy all the vibrant colours, amazing graphics, and fun animations.
5. Induce Emotions
Visual elements, such as pictures or videos, have the power to evoke strong emotions from your viewers. With the use of these visual elements, you can communicate positive feelings such as joy and hope, as well as negative feelings such as fear and pity. Moreover, visual appeal can bring out memories that are associated with certain emotions as well.
The Bottom Line
As you can see, visual appeal is a very crucial part of web design. It can help you build a long-lasting relationship with your visitors. That being said, apart from the aesthetic appeal, make sure that your website is also accessible and functioning properly. With both visual appeal and functionality, you can rest assured that your website will provide the most enjoyable experience for your visitors.
If you’re looking for a web design agency in Leeds to help you design your new site, get in touch with us today! We’re happy to help.