Even in an e-commerce business, first impressions matter. Just like any brick and mortar shops in the industry, part of what attracts customers to enter their stall is the impact of their design. Think of it as a way to hook onlookers – for your products to sell, customers will need to be reeled in.
That’s where your website design comes into play. It’s an integral part of your online marketing presence as the design reflects the company behind the screen. Remember, it only takes a total of 50 milliseconds to make a good impression when someone drops by your website. In that regard, inviting online windows shoppers to scroll through a responsive and easy-to-navigate web interface will result in a quality user experience.
In turn, this will garner higher conversion rates along with an increase in revenues. With these design-related tips, your website may be on its way to making a profit!
1. See it from your customer’s perspective
There are two types of customers – those who know what they want to buy, and those who want to browse. It’s essential to have a website that can cater to both categories without being overwhelming for one or the other. To achieve the right balance, focus on the search functionality of your website.
An optimised design can easily categorise your products and showcase it on your website’s landing page cleanly to make navigation feel effortless for your customers. For example, you can add sub-pages to your navigation bar instead of cramming too many items into a single page. With a website that offers a seamless user experience, more and more customers can add your products to their carts.
2. Keep your products organised and grouped together
A disorganised website can look and feel like a mess, which often causes visitors bouncing off to other websites that are easier to understand and follow. One way to address this is by grouping items based on their category and placing them close to other products that complement them. This will allow your prospective customers to find what they need in one swift click, with the added benefit of seeing other products’ potential.
3. Up your website’s ante by giving it a personality
Objectively speaking, all websites have personalities. However, a well-planned design allows your brand’s personality to be clearly translated through your website. That means skipping the cookie-cutter, build-your-own website platforms, and investing on a web designer that can modify your website based on your company’s vision.
This includes incorporating design features, colour scheme, widgets, style elements, text, and imagery that would also appeal to your target market. For instance, an apparel brand can give off a chic or street smart vibe, family-owned restaurants may feel homey, and financial services may appear trustworthy. Either way, letting your website’s personality shine is one way to attract valuable traffic.
4. Implement a responsive design
A responsive design means that your website is accessible and usable on every device. This is a vital element in your strategy as your site should be optimized for both desktop and mobile use, especially when statistics show that one-fourth of e-commerce sales would be made via mobile.
Not to mention, more and more people are active on their mobile devices, and this ever-growing demographic may soon dominate the online retail industry. As such, implementing user-friendly and responsive design to mobiles will widen your reach and ultimately lead to higher conversions.
If you’re looking for a web design agency in Leeds to help you design your new site, get in touch with us today! We’re happy to help.