How to Build Brand Consistency in Your Website Design

Now that you’ve turned your idea for a startup into something with a robust business model, it’s time for you to establish its online presence by building a website for it. When you do, you have to consider its content, domain name, messaging, and slogan. Moreover, you have to design your website in a way that’s consistent with your branding.

Your branding is how you want your existing customers and potential customers to see you. It also includes the things you want people to associate with your business, as well as the products and services it offers. You need to make sure your website matches the narrative of your branding so it’ll feel more authentic and exciting to visitors. Above all, you need to incorporate brand consistency in your web design to make you easily recognizable online. Each visual element, such as colour, font, layout, lines, and shapes, should reflect your brand.

Colour theme

Colours evoke an emotional response in people. You have to think about the response you want people to associate with you through the colours of your website. Identify the primary colour your target audience can associate with your brand and a secondary colour which will complement the primary colour for maximum effect. This pair of colours will be the colour theme of your website. 

For example, if your business involves reaching out to female customers, lavender and pink are the primary and secondary colours that you can use. That said, you should also have done your homework by finding out everything you can about your market segment’s behaviour before deciding on a colour theme.

Another way to come up with a colour theme for your website is to use the colours of your logo, assuming you have one. If you don’t, just make sure that the colours you end up using for your logo can also be used as your website’s colour theme. You can see this logo-website colour consistency in Facebook’s use of blue and white. Use the same colour theme for your background colours, headlines, and illustrations. Apply subtler shades of your colour theme to the functional parts of your website such as buttons, icons, links, menu, and navigation tabs.

White space balance

Keeping your colour theme consistent with your brand will make your website look clean and easy for people to remember. But at the same time, you need to balance the colours you picked with white spaces. Using too much colour will strain your visitors’ eyes and including white spaces can prevent that. Balancing the amount of white space can help sustain your visitors’ attention and will make it easy for them to read your content. Instead of saturating every inch of your site with colour, you need to leave some white space to make your images and text pop.

Fonts

Using different kinds of fonts for your content will confuse your visitors. You only have to choose two fonts for your text that are consistent with your brand’s personality. These fonts should complement each other and be legible. You can’t communicate your brand’s message if you use a font that’s difficult to read. Balance practicality with creativity when choosing fonts, as they will come to be associated with your brand.

Layout

Your layout should reflect on how you want people to perceive you. Cluttered layouts will alienate you from your audience while minimalist layouts will encourage them to take a closer look at your brand. If you want your brand to be famous, you need to have a clean and straightforward layout.

If you’re looking for a web design agency in Leeds to help you design your new site, get in touch with us today! We’re happy to help.