How Often Should You Post on Social Media?

Posting on social media pages is a wonderful way to generate new business, engage your customers and bolster your brand identity. 

But how often should you post on social media in 2019? 

Post too frequently and you might end up annoying your audience, post too few and your followers might forget about you. 

Consider these important aspects to identify the ideal social media publishing frequency:

The Social Media Platforms You Use

This is a huge factor that will determine how frequently you post. On some channels like Pinterest and Twitter, people would expect you to publish several posts every day. However, on platforms like LinkedIn, one post a day might be one too many. 

Here are some recommended publishing frequency guidelines for each of the most popular social media platforms:

• Facebook: 1 post a day.
• Instagram: 1 to 2 posts a day.
• LinkedIn: 1 post a day.
• Twitter: 15 posts a day. 
• Pinterest: 11 posts a day.

Your Social Media Marketing Goals

How often you post on social media platforms also depends on what you want to accomplish. 

Are you looking to drive traffic to your website? Perhaps you want to generate leads and increase revenue? Build your brand recognition? Provide customer service? Build a close-knit online community? 

Identifying your goals will help you in determining the ideal posting frequency. 

The Number of Posts You Can Create

Like with most things, quality is more important than quantity. 

Even if you are religiously sticking to the recommended publishing frequency, your posts will succeed only if they are offering value to your audience. 

Simply publishing old, stale content just for the sake of sticking to your routine might disappoint your audience, affect your brand reputation and destroy any possibility of making a real connection with your audience. 

One good quality, engaging post is better than five pointless posts. 

How Active Are Your Competitors?

When planning your social media schedule, be sure to take a look at the social media profiles of some of your major competitors or those you want to emulate. Take note of their publishing frequency, their schedule, the time of day they typically publish, the type of content they share and the level of engagement. 

Use this information to create your social media publishing schedule. 

Conclusion 

Once you determine your social media posting frequency, stay committed to it. 

Don’t simply set and forget. 

Track leads, engagements, site visits, leads and other aspects. This will help you to understand whether your posting frequency is working for you. Make the necessary adjustments as necessary.