3 Tips to Create the Best About Page for Your Website – Our Guide

When it comes to web design or development, there is one aspect of your website you cannot ignore: the “about” page. An About Page on your website is vital because it allows visitors and customers to connect to you on an emotional level. Plus, if they share the same values with you, you’ll more than likely land a loyal customer! 

Unfortunately, not many people know what to incorporate into their website’s “About Page.” As a result, many people end up sharing their entire life story in there, which is a terrible mistake.

If you want to know how your website’s About Page should be, here are three tips to help you create an effective one for your website:

1. Target an audience

Just like targeting an audience for your ads and offerings, your About Page should also target a specific group. Remember, if it doesn’t make sense to your prospects, they won’t bother doing business with you. 

Create an About Page that’ll help customers decide for themselves who you’re targeting. Questions and statements that will make them nod or shake their heads is an excellent way to go about this step. This helps the customers identify whether or not they fit with your business, and feel if they found the right solution to their issues.

2. Share a short personal story

While we discredited those who created the About Page to share their life stories, this doesn’t mean you should avoid sharing yours altogether.

If you share it correctly, you humanise your brand, which is something that many customers see as a positive trait in business. That said, if you want to share your personal story, keep in short and make sure it is relevant to your target audience. Don’t talk about how you love chocolate milk and then go on about how your bicycle business is changing lives. 

If you need ideas, share what made you start the business. Talk about the problems you faced and how you adapted and addressed the issues to get to where you are today. Also, include the different aspects to tell your customers why you should be their first choice!

3. Prove that you are or have the solution to their queries

The reason people visit your About Page is to figure out if you are what they want you to be. That means that you should be sharing testimonials and other types of proof within your About Page.

If you have plenty of years of experience, include it. If you have a bunch of awards and certificates earned through your years of service, share them as well. If you’ve served a thousand clients, tell them all about it. If you can, compare these stats with others in the industry, especially if they’re more than average! 

All of these will contribute to creating a sense of trust between you and the reader. Plus, when customers know how successful you’ve been with other customers, they’ll trust that you’ll be successful with them as well.

Conclusion

An About Page that contains a short personal story about the troubles and trials you went through to become the business you are, all the details about your processes, and the statistics that show you are making a difference, can help build a sense of trust within the customer. When they read it and feel compelled by it, you know you’re on the right track! 

If you are looking for a professional web design agency in Leeds, get in touch with us today! We will help you with your website needs.