4 Web Design Features of an Excellent E-Commerce Website

Setting up your website for your online business helps expand your reach, improve your online presence, and boost your sales. The success of your e-commerce website depends not only on the quality of your products and your customer service but also on your online platform’s design and features.

With all the possible features you can incorporate into your online shopping site, you must focus on some of the most important ones and make sure to add them to your website. Doing this will help you provide your customers and prospects with an excellent user and shopping experience. 

As an esteemed web design agency in Leeds, you can turn to us to ensure that your e-commerce website runs smoothly and stays easy to use. Here are some vital web design features that your website should have:

1. A “shopping cart” feature

Every online store should have a “shopping cart” feature. This is where your products are placed when your customers are interested in buying items from your store. With this, they can conveniently proceed with their checkout.

A shopping cart will provide a hassle-free shopping experience for your customers. It is best to have this feature that allows registered and unregistered users to shop at your online store.

2. A tool that accepts various payment options

Integrating a tool that accepts various payment options on your e-commerce website into your website enhances the shopping experience of your customers and encourages them to purchase from your store continuously. These include PayPal, Google Pay, Apple Pay, and more. This way, your customers can conveniently place their orders with a single click.

3. Web security features

Online transactions involve sensitive and private information. Therefore, it is important to incorporate safety features into your e-commerce website to bring peace of mind to your customers and make sure that their data is safe and protected. 

To ensure the security of your online platform, set up an SSL certificate from an established vendor. You may also consider adding other additional features that are designed to beef up your website’s security, such as two-factor authentication, firewalls, and privacy policy links. 

4. An order management system

A fully functional order management system provides you with in-depth data of orders. These include buyer cancellation, order history, order verification, refunds, status updates, and more. This feature lets you manage and keep track of all orders, ensuring that they are completed and providing excellent customer service.

Conclusion

The digital world is saturated with countless online stores that offer a wide variety of products. To set yourself apart from other e-commerce websites, you have to provide your customers with a positive shopping experience by adding useful features to your online platform.

Attain a functional and beautifully designed e-commerce website by turning to an agency that offers top-notch web design services. With their expertise, you are sure to have a user-friendly and secure online platform that has a “shopping cart” feature, an order management system, and a tool that accepts various payment options. By integrating these essential features into your website, you can boost your online presence, improve your brand awareness, and grow your revenue effectively.

If you are looking for web hosting and design services in the UK, you can count on our skilled team. We are a full-service web design agency, and we offer services that help you grow your online business. Get in touch with us to learn more about how we can help you.

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