5 Features You Should Have for High-Converting Website

Web design is a crucial part of your website’s digital marketing. When marketers talk about web design, it does not only pertain to your site’s visual style but also the content placed in it as well as its navigation.

Website design also plays a significant role in the success of your digital marketing by helping increase traffic, engagement, and conversion to your website. Indeed, business owners should pay substantial attention to it.

When designing your website, here are five features you should include to promote high conversion rate in your site:

Feature #1: Easy Navigation

To keep visitors on your website, you should make their experience worthwhile by providing easy navigation. A website with good navigation can guide the visitors throughout the site with the least amount of clicks required.

Aside from giving your visitors an excellent user-experience, your website navigation should also reflect your intent. This should bring the visitors to take a specific action. It may be through completing a form or following your social media pages.

When you achieve all these requirements, expect that many visitors will keep coming and returning to your website, and eventually convert to loyal customers.

Feature #2: Predictable Layout

More than the aesthetics, your website should have a predictable layout. This pertains to designing your site and placing information and content where it can be intuitively found.

You can easily create a predictable layout by:

• Placing your business logo on the top left corner
• Putting your contact number on the top right corner
• Centring and placing your call-to-action at the front
• Formatting your services horizontally

While some web designers will compete to create a stunning website, it does not mean that you should follow the trends. Remember that your goal is to boost conversions, and you can achieve that by making a simple, clean, and effective web design.

Feature #3: Value Proposition

Effective website development features a great selling point or value proposition, which sets you apart from your competitors. As you may know, although the digital market is accessible, the competition there is tough, which means you need to stand out to survive.

To do that, you should centre your value proposition on your website. Make it as noticeable to your site visitors as much as possible. Once they see the compelling products or services you offer, your website will start to get high conversions.

Feature #4: Effective Call-to-Action

Your call-to-action (CTA) is what will drive your website visitors to purchase your products or services. Make it convincing by integrating appropriate trigger words into it, such as “free.” To make it noticeable, position it in the middle of the page with its button placed at the centre or to the left of the relevant content.

You need to consider the following when placing CTAs:

• Position
• Font style
• Font size
• Font colour

Feature #5: Consistent Branding

More than anything, consistent branding is important in successful website development. Make your website look cohesive by designing your logo, banners, and overall web design with the same style, tone, personality, and colour palette.

Doing so will attract visitors to your website, increasing your site traffic and engagements. Aside from that, customers trust a brand that appears put-together. When you have a consistent brand, customers will trust your brand more, which may lead to high conversion rates on your website.

Conclusion

To achieve a high-converting website, you should be mindful of how you design your site and what content you put on it. First of all, make sure that your site is easy to use for visitors. You should also strategize how you will position essential information, CTAs, and value proposition within your website. On top of everything, consistent branding is one of the primary keys to attain a high conversion rate on your site.

If you need affordable web design in Leeds, contact us now. Our creative web designers will help grow your sales and overall business! Ask us how.