Website Redesign vs Refresh: How Are They Different?

As technology continually improves and develops year after year, the landscape of the digital market is frequently changing as well. As a marketer, you would know that digital media is a fast-paced environment. New features and platforms are being added constantly. To adjust and keep pace with the changing platform, marketers must be ready at all times to develop new digital marketing strategies.

No matter how perfect and foolproof your digital marketing is, you would need to adjust and make specific changes from time to time. If not, you lose the opportunity to boost your online visibility. One of the things that marketers regularly adjust or change is their websites, as this is the platform that holds their reputation and credibility.

Some people often refresh their websites, and others prefer to redesign it. The question is, which one should you do to your website? Below is a quick explanation to help you distinguish between website refresh and redesign.

Website Refresh

A website refresh adds or removes certain features in your site to adjust to the new landscape of digital marketing. It involves changing small parts to enhance the appearance, performance, and overall quality of your design.

Most marketers perform a website refresh to address customer needs, apply incremental changes in the company, and keep pace with fast-changing technology. Simply put, a site refresh is a non-urgent enhancement of your website.

When should you do a website refresh?

1. If you have a new design of your company logo that doesn’t use new colour palettes and typefaces.
2. If you want to adopt current and latest SEO best practices into your website content.
3. If you have new additions in your business, such as a new service, blog post, team member, or case study without affecting the current web design template.
4. If you want to improve or change your CTAs to better encourage subscriptions or purchases from your site visitors.
5. If you want to update outdated information about your business and your products or services.
6. If you want to celebrate a particular milestone or achievement and announce it on your website.
7. If you want to better the user experience on your website by slightly changing menus, content recommendation, and search filters.

Website Redesign

On the other hand, a website redesign requires significant website development. It is ultimately making a new web design for your site to improve digital marketing performance by a considerable margin.

Before you start redesigning, thorough user research, content planning, and creation of digital strategies would first need to take place. Here, you should consider getting more professional and expert design services.

When should you do a website redesign?

1. If you want to reactivate the performance of a stagnant and outdated website that was left for several years.
2. If you want to do a full rebranding of your business, which typically includes a complete change in logo, colour palettes, typefaces, design and graphic elements, tone, personality, and media.
3. If you want to adapt to new technology by optimising your site to mobile to improve user experience and navigation.
4. If you want to include new marketing technology on your website, especially for eCommerce businesses.

Conclusion

As a marketer, you should always keep yourself updated on the latest advancements and trends in the digital market and digital advertising. By doing so, you help your business keep pace with the fast-changing landscape of digital marketing, keeping your brand relevant and highly-visible online.

To keep up with the changes, you should be open to making certain adjustments. Perhaps your website needs refreshing or redesigning. How you adapt to new technology should depend entirely on you and how you want your marketing performance to become successful.

If you are looking for affordable web design in Leeds, get in touch with our team today. We provide expert and effective design services to help businesses achieve high ranks and ultimately earn greater revenue.