Three Types of Link Building to Improve Your Search Engine Rankings

Links are at the heart of a good search engine optimisation strategy. Links can help improve your search engine rankings, drive quality traffic, improve customer experience and establish the authority of your website. In this post, we take a look at the three kinds of links that are important for your website.

Inbound Links

Backlinks (inbound links from other websites pointing to yours) are an extremely important ranking factor. However, having hundreds of backlinks won’t necessarily boost your search rankings. The quality of the backlinks matters a lot.

Create engaging content that attracts readers. This is a great way to build quality backlinks. By creating valuable content, you give other websites a reason to link to your page.

Contact authority websites to earn links. Once you have quality content on your website, get in touch with website owners and other online authorities in your industry to request them to link back to your website.

Keep link diversity in mind. The search engines pay attention to link diversity. A single backlink from several different websites will have more impact compared to hundreds of backlinks from a single website.

Outbound Links

Outbound links are links from your site pointing to other websites and are also an important part of search engine rankings. According to Backlinko, outbound link quality stands at #35 in a list of top 200 ranking factors.

Take a look at the content on your website to identify places where outbound links can prove valuable to your visitors. For example, if you have mentioned some facts or figures, be sure to add a link to the research source.

In addition to providing value to your audience, this strategy will boost your website’s authority. 

Internal Links

Internal links are those links that point to other pages on your website. This helps your website visitors find relevant content on your website, keeping them engaged for longer.

Internal links are a great way to help the search engines understand your site’s architecture, single out the most important pages on your website and understand how all the content on your website is related. This in turn can drive your search engine rankings, making your content more visible to search users.

Be sure to use anchor text containing keywords that are relevant to the destination URL. 

Need Help with SEO?  For assistance with SEO, get in touch with LS25 Web Design today.

Leave a Reply

Your email address will not be published.