Website Changes to Improve User Engagement

Website user engagement can make or break your online presence. No matter how many visitors land on your website, it won’t matter much if you are unable to engage visitors and persuade them to take the desired action. 

Engaging users is the most important part of the conversion process. You must engage your visitors before you direct them to your call to action. Also, when more users exit your website no sooner than they arrived, it will affect your bounce rate, and ultimately your search rankings. 

Here are our top tips to improve user engagement. 

Reduce Page Load Speed

Use Google PageSpeed Insights to check how long your website takes to load. If your website does not load within two seconds, you can take these measures to improve the load speed:

• Remove any unnecessary elements 
• Enable image compression to optimise image size
• Use browser caching so your website can load quickly for visitors returning to your site
• Improve your server response time or upgrade your hosting plan

Display Related Content

This is a great way to improve the user engagement on your website. Just display relevant posts on each page. This way, visitors can find relevant content if they want to know more about the topic they are interested in. 

If you use a WordPress website, you can install a plugin to automate this task. 

Simplify the Navigation Menu

Make it easy for your visitors to find information they are looking for. Ideally, they should be able to find the answer they are looking for in 2 to 3 clicks. 

If your website isn’t easy to navigate, your visitors are unlikely to stay around. 

Offer a short and simple navigation menu whilst making good use of categories to ensure the information is organised and easily accessible. 

Placing a search bar will also help ensure users find what they need quickly. 

Make Your Website Mobile Friendly 

With more than half of internet traffic coming from mobile devices, a mobile friendly website is imperative. If your information is not mobile friendly, you are alienating half of your target customers. 

A mobile friendly website adapts to the screen of your visitor to offer a seamless user experience. Use Google’s PageSpeed Insights tool to find out whether or not your website is mobile friendly. If you find that your website isn’t mobile friendly, contact a web design agency in Leeds today.