Our Top 6 Tips to Source Content Ideas for Your Business Blog

Content is an integral part of digital marketing. No matter your industry or the size of your business, if you have an online presence, you must create engaging, quality content consistently. 

But coming up with new ideas week after week after week isn’t as easy as it sounds. You may run out of ideas. Sometimes, your niche is too small. At other times, you may have hit writer’s block. 

In this post, we share our top six tips to source content ideas for your business blog. 

Think from Your Customers’ Point of View

Think from the perspective of your target customers to come up with content ideas. What are their interests, biggest paint points, problems and priorities? 

Use buyer personas or your extensive knowledge about your target audience to create content that answers their biggest questions, provides solutions to their biggest problems and helps them at every stage of the consumer buying journey. 

Ask Your Social Media Followers

Simply ask your social media followers. You can post a poll or a question on your social media profile. For instance, “what’s the most challenging aspect of your job?”

The answers to your questions can result in some excellent ideas for content. 

Blog Comments 

Review the comments section of your blog posts regularly. This is a great way to connect with your audience. Moreover, these comments could be a goldmine of topics. You could pull concepts from the comments to create new posts. 

For instance, if users ask questions in the comment section, you could use the opportunity to answer them in your blog. This way, not only have you answered their questions and created new content but you are helping many others who may have these questions. 

Check Facebook Groups

Join Facebook groups that are relevant to your industry and glance through the conversations to look for the topics being discussed. Take note of any good ideas that you could write about in your own blog. 

Research Your Competitors’ Blogs

Researching the blogs of your competitors is a great way to find topics you haven’t thought of earlier. By no means are we suggesting that you copy or plagiarise their content but you can surely benefit from some inspiration. 

Use Google Autocomplete

Google Autocomplete is a rich source of topic ideas. Simply enter a search phrase or the first few words of a question using your primary keyword. Now, wait for Google to list some of the most popular topics that people are searching for!

Conclusion

Creating quality content for your business is an essential part of your digital marketing strategy. Whether you’re blogging, writing articles, or publishing content on social media, it’s important to ensure that your content is engaging, informative, and useful to your target audience.

If you need help creating content for your business blog or managing your Social Media accounts, LS25 Web Design can help by creating the content you need to engage your audience. Contact us today to find out more.