3 Common Reasons for High Bounce Rates and How to Fix Them

Are you trying to figure out why your bounce rate is so high and what you can do to lower it? Well, that’s the challenge that many website owners have, and fortunately for you, we’re here today to help you out! There are so many things you can do to lower your bounce rate, just as there are so many reasons your bounce rate is high.

Today, we want to share with you some common reasons for high bounce rates, along with the fix to each issue:

1. You Are Not Answering Your Visitor’s Question

What is the purpose of your website? What question are you answering? If you have an e-commerce site, you are fulfilling a need or desire of your customer, be it to purchase a product or service that they can’t find locally or to research a product or service before they buy. If you have a landing page, your purpose is to generate leads. If you are a non-profit organisation, then you are most likely raising awareness and/or raising money.

Whatever your purpose, be sure you answer their questions and lead them through your page. If they don’t see what they are looking for on your page, they will leave.

To fix this, write clear, concise messaging that expresses the specific problem you solve. For example, if you’re an e-commerce site, show them what you offer, even on the landing page. On the other hand, if you’re raising awareness for a problem, tell them what your organisation does to solve the problem.

2. You Are Not Hooking Your Visitors

Not only are you not answering the visitor’s question, but you’re also not drawing them in to pique their interest. You have to draw them in. In other words, you need to give them a reason to even click in the first place! That being said, there are so many things that you can do to catch a visitor’s attention, from your design and layout, your copy and writing style, your call-to-action, your funnels, and much more.

What should you do specifically? Well, these things will vary depending on your industry as well as what you are trying to accomplish, but one key thing that you have to have to catch a visitor’s attention is your messaging. Your messaging has to be clear and, of course, hooking!

3. Your Website Is Confusing

Perhaps your visitors aren’t thinking, “Man, this is really clear! I love that they are telling me exactly what they do and exactly how they can help me with clear, concise messaging.” Then again, your visitors may be thinking, “Man, I don’t know what they are telling me! What is this?”

A confusing website is a big reason why you have a high bounce rate. Your copy has to make sense and answer their questions. If it doesn’t, then you will repel the visitor. This also applies to your website’s design, where if it is confusing, people will simply leave for another website that’s easier to use.

Conclusion

There are so many reasons your bounce rate is so high, but fortunately, there are also so many things that you can do to lower it. However, if you have none of the above reasons, then you might need to step back and see for yourself what’s irking customers to leave. More often than not, if something feels amiss to you, it’ll definitely feel amiss to your visitors. As such, do your best to make your website clear, easy to use, and accessible. This includes making it mobile-friendly, writing relevant content, using a simple design, implementing quality CTAs, and more. While this sounds like a lot of work, they will all ensure that your website experiences much lower bounce rates, meaning more opportunities to convert!

LS25 Web Design is a Leeds-based web design company committed to making the website design process as simple as possible! If you are in need of a website design agency to help you create an effective and resultful website, work with us today!