Top 3 Tips to Get Your Content Noticed

You’re turning out some really valuable content week after week after week. But how do you get your content noticed? What can you do to ensure your target audience reads it? 

If you want to ensure your content serves its purpose and helps you reach your marketing goals, you must take the time to promote your content effective. 

Here are our top content promotion tips to get your content noticed. 

Promote it on Social Media

Share your content on your social media profiles by crafting a short description to pique your readers’ attention and provide a link that takes them to the post. Feel free to share the content more than once, however make changes to the headline and description of the social post and use different hashtags. 

However, simply sharing your content on you social media pages isn’t enough. Be sure to maintain a proactive presence. When someone shares your content, be sure to make a smart comment. When someone makes a comment, thank them promptly. 

Write Powerful Titles

Think of newspaper headlines when crafting titles for your blog posts. News editors are adept at writing attention-grabbing headlines. 

The perfect title is one that provides just enough information to pique readers’ interest, so they feel compelled to click on your link and read your blog post. 

Here are some tips to write compelling blog titles: 

• Use specific data and numbers
• Give them a good reason to read your post. 
• Make the headline unique, specific and useful.
• Create a sense of urgency. 
• Keep it simple, short and easy to understand. 

Leverage Your Email List

One great way to get your content noticed is to share it with your email subscribers. Emails are 6 times more likely to be clicked than a tweet. An engaged audience is likely to read and share your content; just the kind of traction you need. 

Every time you publish a new blog, broadcast it to your email list. Include a short snippet of your content so they feel urged to click. Don’t forget to include a call to action asking your subscribers to share the content.

A week after you send the first email, study the analytics to see who did not open your email. Send the email again – with a modified subject line – to this group. You are missing out on clicks by sending the email only once.  

Need Help with Your Content Marketing Efforts?

With a team of content writers, marketers, SEO and Social Media specialists, we can make inbound marketing work for you. Get in touch with LS25 Web Design today to discuss your requirements.