Category: Search Engine Optimisation

How to Create Content that Ranks – A Brief Guide Content

Content that ranks at the top of the search engine results is a huge asset for your business. After all, top-ranked content can drive traffic to your website, set you apart from your competition and help increase your conversions.  Although all of that sounds fantastic, it’s not as easy as it sounds.  Keeping Google’s 200+ […]

5 Common Mistakes People Make in Search Engine Optimisation Search Engine Optimisation

Search engine optimisation is the fastest way to rank a website on top of the search results. Although an effective tool in promoting a website, most people fail to realise that it isn’t a walk in the park to execute a successful website—and one of the main reasons is a mistake in how they do […]

8 Tips To Improve Your Online Presence Online Marketing

Online marketing is a critical component to any small business’ success. The Internet has changed the way we live, work and play. You can do many things to improve your online presence, from investing in web design or SEO optimisation to developing a social media strategy for your company. This blog post will share 8 […]

3 Important SEO Considerations for Businesses in 2022 Search Engine Optimisation

Considering that your website is crucial to your business’ success, it’s important that you ensure that it is always optimised. This is especially true when it comes to SEO, as SEO is what will dictate how visible your website is on the internet. Now when it comes to SEO, there is a multitude of different […]

4 Important Facets of SEO That Small Businesses Need SEO

As technology paves the way for data tracking and analytics to be more accessible to small businesses, SEO is a much-needed tool in this era that uses social media and other facets of the internet to make or break a brand’s reputation. If you are planning on building your online presence, it’s important to implement […]

Organic SEO Vs Local SEO? – What’s the Difference? Organic SEO Vs Local SEO? - What's the Difference?

Did you know that over 93% of online experiences begin with search engines?  Whether people are looking to purchase a product, hire a service or find more about a business, they begin with an online search. When you want your website to show up in the search results, it must be optimised for the search […]

Don’t Fear the Algorithm Updates, Take them in Your Stride!

If there’s anything that a digital marketer dreads the most, it’s the “Google algorithm update”.  Many digital marketers think of Google’s algorithm updates as their enemy out to take their rankings and traffic.  When Google releases an algorithm update, most digital marketers try to understand how it works to find out its tricks and secrets. […]

Top 5 Tips to Boost Your Search Engine Rankings

Looking to improve your search engine rankings? Don’t have a huge budget? We’ve got your back! In this post, we share our top tips to improve your Google rankings without spending a penny. Let’s begin! Reduce Load Time Load time is a critical signal in Google’s latest Core Web Vitals update. So it only makes […]

How to Improve Your Website for the Google Core Web Vitals Update? How to Improve Your Website for the Google Core Web Vitals Update?

Beginning in the middle of July, Google will start using Google Page Experience as an essential signal when ranking websites in its search index. The Google Core Web Vitals Update is a testament to the search engine giant’s continued commitment to deliver the best experience to its user whilst rewarding websites that offer incredible user […]