4 Web Design Strategies a B2B Organisation Should Employ

This is an unprecedented period of evolution for many businesses. Many of them are now scrambling to create and cement their online presence. While this might not pose much of a problem for larger and more established businesses, smaller and younger companies might find it a challenge to adapt to a world currently in lockdown. 

Even though business-to-business organisations function differently from the rest, it is nevertheless important for such enterprises to have a digital footprint. As such, we have created this guide on how to succeed despite all of the limitations of current circumstances. With no further ado, here are four tips and tricks for B2B businesses to succeed amidst the pandemic:

1. Maintain a clear message

It can take less than seven seconds for a user to decide whether or not your website is relevant to their interests. As such, your message must be clear at a glance. It should provide a good overview of your products or services, with carefully designed prompts created to entice website visitors to dig deeper. 

This means clear and easily-understood headlines, along with media and content that demonstrates the value of enlisting your services or buying your products.

2. Don’t neglect your calls-to-action (CTAs)

What many web design agencies and marketers know is that it is not enough to demonstrate your value. You must actively ask your leads and prospective customers to perform the desired action. They must be led down a path wherein both parties benefit. 

Calls-to-action should never be complex. The should be as simple as possible, focusing on the benefits to users and prospective customers. The most important part of the CTA is that it should also stand out, using different colours, typefaces, and so on. This can get your leads from the landing page to the checkout page as quickly as possible.

3. Keep a well-designed website

The best web design agencies understand one fact: design is either bad or good, and nothing in between. To demonstrate the value of a well-designed website, here are a few statistics:

• 48% of users state that the top factor for determining the credibility of a business is the design of its website
• 38% of users stop browsing websites they feel are unattractive
• 94% of users determine their first impression of a business based on its website’s appearance

Good web design is the key to legitimacy on the internet, especially since it is literally the first thing a visitor might see. Investing in the services of a talented and skilled web design agency sends a message that you value professionalism and the outward appearance of your company.

4. Don’t forget mobile users

Majority of eCommerce transactions are now conducted over mobile interfaces, like phones and tablets. Without a mobile-friendly website, you would be alienating a significant portion of your market. More and more users are turning to phones for their daily needs, and many of these users are likely running businesses of their own, making them perfect targets for your marketing and web design efforts. 

Final thoughts

We now live in a world that is forced to conduct nearly all of its business at home. As such, it is important for all entrepreneurs to adapt, regardless of whether they serve customers or interact directly with other businesses. That means these four tips and tricks are strategies no enterprise can afford to ignore. 

If you’ve decided you need the help of a web design agency in Leeds after having read this article, send us at LS25 a message. We provide a wide range of services for businesses of all shapes and sizes, no matter your budget.