Optimising Your Website Content for SEO – An Essential Checklist

Content is an important part of search engine optimisation (SEO). SEO is impossible without content. After all, people look up the search engines for answers to their questions. When a search user types out a search query, the search engines deliver the most relevant content. 

No matter the results they serve, one thing is common, all of the results – whether it is a blog post, a YouTube video or a product description – are pieces of content. So how do you optimise your content for the search engines? Follow this essential checklist. 

Keywords 

Keywords have an important place in an SEO strategy. However, it’s important to use them organically and wisely in your content. Avoid overstuffing your content with keywords. Your focus should be on readability. If that’s compromised, you won’t be able to win the trust and loyalty of your readers. 

Use Headings Appropriately

Headings are an important and yet the most overlooked part of SEO. These HTML tags range from H1 to H6 and are a great way to add structure to your content. Using headings sensibly can help the search engine crawlers to understand the main topic of long-form content.

For instance, the H1 tag is the most important part of a page and should be used only once. Multiple H1 tags will confuse the search engine bots, which may assume that there are different main topics on the page. Moreover, avoid using the same text in the headings of every page. 

Use multiple H2 tags to break down your content and add readability and depth to your content. 

Write Long Form Content 

Google favours long-form content. In fact, the average length of the top-ranking results in Google search is 2000 words. 

Although it’s not mandatory to create long-form content every time you are publishing a new post, page or article, you will have better chances at ranking with long-form content. 

Use Geo-Location Keywords 

When users search online, they are often searching for local businesses, especially when they are searching on mobile devices. If you are a local business, be sure to include geo-targeting keywords to make sure your content ranks for local search queries. 

Use these geo-location keywords in the title, H1 headings and you will see a remarkable improvement in your local search rankings. 

Invest in a Good Website 

No matter how strong your content, if your website is not user-friendly or mobile-friendly, you are going to have a hard time making the right impression on your visitors. Talk to the team at LS25 Web Design to discuss your website design requirements in Leeds.