How to Write Website Copy that Converts?

When you want to write website copy that converts, it’s important to note that online visitors don’t read walls of text. 

They simply skim. 

They jump from one relevant point to another, ready to bounce off your site if the content does not provide the answers fast enough. 

When it comes to writing website copy, less is more. 

In this post, we show you how to write copy that propels your visitors into action. 

Step 1 – Identify the Purpose of Each Page

Each page on your site should have only one goal – to help the visitor move further along the purchase funnel. 

How the page achieves it is up to you. You must determine what you want each page to do, and that purpose should tie in with the process of providing answers to your visitors’ burning questions or solutions to their pain points. 

Identify the pain points of your visitors and how you can provide a solution to their problem/s. 

Step 2 – Identify the Paint Points of Your Prospects

Now that you have identified the pain points and what you want each page to achieve, it’s time to flesh it out. 

Dig deep and describe the customers’ pain points in detail. 

Step 3 – Find Out How You Can Solve their Problem

In this step, you will describe how you can help solve the pain points of your readers. 

What can your product/service do for your customers? 

Create a list of benefits that are directly related to your customers’ problem/s. How can the customer benefit by buying your product/service? 

Avoid self-bragging at all costs. That will only alienate your readers. Instead of talking about yourself, focus on your customers and show them how your company can cater to their needs. That’s the way to gain their trust and establish your credibility!

Step 4 – Write Your Copy 

Most pages begin with Step Four. That’s a huge mistake. Without gaining insight into your customers’ problems and identifying how your product/service can solve them, even the most seasoned writer would be shooting blanks. 

Step 4 is to write your website copy, based on the insight gained in the preceding three steps:

• Step 1 – defines what a conversion looks like
• Step 2 – identifies the problem 
• Step 3 – offers the solution 

Conversions happen when the content propels the visitors to think, do or feel that which you have designed your page to achieve. By gaining insight into the problem your customers want to solve as well as your identification of the solution to that problem, offers you the ability to provide the information such that the prospect can make a decision easily and take the next step forward.