How to Write a Blog Post?

You know blogging can help grow your online presence, drive traffic and grow your business, but you don’t know where to begin. In this post, we show you how to write an engaging blog post in five easy steps. Let’s begin!

Decide the Topic

Before you begin to write the first words of your blog post, decide what you will be writing about. 

If you are having a hard time coming up with blog post ideas, here are some ways to source content ideas:

• Use Google‘s autosuggest feature. 
• Udemy Courses is a goldmine for topic research. 

Simply plugin in your general keyword in any of these sites and you will get a ton of topic ideas. 

Be sure to pick a topic that interests you. That’s the best way to deliver high-quality, engaging content to your audience. 

Write a Compelling Headline 

Before you can bring visitors to your blog post, you need to impress them with a headline that will pique their curiosity. 

Take the time to write a stunning headline for your blog post. 

Some of the best blog posts and articles on the web start with any of these phrases:

• X ways to…
• X reasons why…
• The X most…
• How to make…
• X things that…

Write a Captivating Introduction 

It’s time to hook them with a captivating introduction. Remember that, online users skim content. Grab their attention in about 5 to 7 sentences, and get them excited about the rest of your piece. 

You could share a joke, tell a story, grab their attention with an interesting trivia or statistic or be empathetic. Describe the purpose of the post and explain how you will address a problem they are facing. 

Provide Advice that’s Easy to Understand and Difficult to Ignore

Once the reader is hooked to your post, it’s time to deliver on the promise you made in the headline and the intro.

Provide advice that the reader can easily understand and implement. Moreover, the advice should be difficult to ignore. 

Here are some pointers to keep in mind:

• Write in a conversational tone. 
• Make your content scannable. Use subheadings, bullet lists and keep the sentences short. 

Add a Conclusion 

Be sure to cap things off with a conclusion.

The conclusion is an important part of your blog post.

Not only can you summarise your advice, bu this is where you can ask readers to take the next step with a compelling CTA. 

Need Help Writing Blog Posts?

We can help. Our team of copywriters can write engaging, captivating and useful blog posts for you. Talk to us today to know more!