Top 4 Principles of Good Website Design

These days, it’s easy to build an aesthetically pleasing website. Simply choose a website builder of your choice and you can begin building a beautiful website. 

If you thought a beautiful website equals a good website, think again! Aesthetics don’t make a good website. A good website is one that is user-friendly, functional and engaging. And that’s not something that a website builder can intuitive help you do. 

As a website design agency in Leeds, here are the top 5 principles of good website design that we incorporate in every website we build. 

Use Visual Hierarchy

Visual hierarchy involves placing elements of your web design such that the users’ eyes are drawn to the most important information first. By knowing where visitors look first, your web designer will place the information according to the order of its importance. So if you wanted to draw visitors’ attention to your CTA, you could do that by placing it with a large picture/graphic. 

Easy Navigation 

Navigation is the tool that helps website visitors to find the information they are searching for. Website navigation is at the heart of good website design. In the absence of simple, easy navigation, retaining visitors will become difficult. Keep navigation intuitive, simple and consistent across your website. 

Embrace Simplicity

A lot of business owners, in their pursuit to make the most of their money, tend to clutter their websites with too many elements and features that end up distracting visitors from the main purpose of the website. Simplicity is your best bet when you want an effective website. 

• Use no more than 5 colours. 
• Use legible, large fonts. 
• Use professionally designed graphics and imagery. 

Quick Loading Website

An effective website is one that loads quickly. Online users do not have the patience to wait for a website to load. They expect your site to load in a jiffy. If it takes any more than 3 seconds to load, people may end up leaving your website. 

Compress files, reduce HTTP requests, optimise images and avoid using too many images. These are some of the things we routinely do to make websites fast and nimble. 

Ready to Build Your New Website?

LS25 Web Design can help tell your story with a user-friendly website. We will listen to your story and build a website that’s tailored to your business and target audience. 

Talk to us today to know more.