How to Ask and Get Good Reviews from Customers?

Customer reviews have weight. Especially positive ones. A few lines in a testimonial can have more sway on customers than a stunning website. A few positive lines and a stellar track of four-star and five-star reviews can make all the difference for your business. 

To get those stars and lines, you must ask your clients to give you a review. Asking for a review could feel a bit awkward. However, clients are usually happy to oblige when asked. Here are some things to keep in mind when asking for reviews from clients. 

Get the timing right

For best results, ensure you are asking for a review at the right moment in the buyer’s journey with your business. 

Here are some strategic moments to ask for customer reviews: 

• After they demonstrate or experience success with your product/service
• If they send a referral your way
• When they make a repeat purchase
• If they are spending time on your site exploring other products/services
• After they have tagged your business on social media

Start with an open-ended question 

Rather than asking for a review right off the bat, begin your conversation with an open-ended question to get things started. 

Ask questions like “Are you happy with our product?” or “How was your recent experience with our customer support?” to gauge how satisfied they are before going for the big ask. 

This helps you to source feedback that’s helpful. Moreover, you won’t end up asking for a review before knowing the customer had a bad experience. 

Make it easy

If writing a review becomes cumbersome, your customers are unlikely to do it. This means you must ensure that the process is easy, simple and quick. Here are some tips to consider when asking for a review by email:

• Include a direct link to the review form 
• Include multiple options so customers can pick a platform that’s most convenient for them
• Give them a prompt to ensure they know what to write

Ask simple questions 

The words customers use to describe their experience with your brand will make all the difference on your future sales. So be sure to ask effective questions that elicit the right response. 

Pick questions that reflect not only on their feelings about working with you but also bring out their story: their pain points, how they hoped to benefit, why they chose you and what their experience was. 

For an easy way to capture reviews from your customers, why not consider using Review Engine, our customer review collection and publishing solution.