Don’t Fear the Algorithm Updates, Take them in Your Stride!

If there’s anything that a digital marketer dreads the most, it’s the “Google algorithm update”.  Many digital marketers think of Google’s algorithm updates as their enemy out to take their rankings and traffic. 

When Google releases an algorithm update, most digital marketers try to understand how it works to find out its tricks and secrets. Why? So they could update their content and SEO strategy around it to regain rankings. 

However, this approach can hurt businesses more than anything. Instead of fearing the algorithm, it’s wise to work with it. After all, the intention behind the update is to offer a better user experience. Instead, when you try to work with the algorithm and take it in your stride, it can deliver a win-win: a better experience for visitors and a solid online presence for deserving businesses.

Here’s how you can do that: 

Algorithm Updates Boost User Experience

Google has been updating its algorithm for years and will continue doing so. 

So it’s important to understand why Google makes these updates: to offer a better web experience for both users and businesses. 

On paper, this sounds fantastic. Users find the right business and vice versa. And everyone’s happy. 

However, the problem starts when we are too focused on the metrics after the update. 

Don’t Focus on the Metrics Alone

For many digital marketers, numbers mean everything – keyword rankings, total organic traffic, bounce rates, impressions and so on. 

This data definitely helps us to analyse what’s happening and what you can do to make improvements. 

But if we are only focused on the metrics, we can lose sight of the larger picture. This narrow focus could lead to twisted strategies aimed at boosting the wrong sort of numbers. 

The thing is – higher rankings won’t mean a thing if you don’t convert those visitors into customers. 

Focus on the User Instead

By focusing on the users and their needs, you are creating a winning website. 

Instead of wondering whether you have the top ranking, ask yourself whether you are offering the best solution that the user can get. 

By focusing on things that the end-user will actually experience – your website’s user experience, your product quality, customer service, etc., will deliver optimal results more than anything. 

Take Algorithm Updates In Your Stride

They are not the enemy. They are here to stay. So it’s better to accept this fact and focus on things that are in your control. Like boosting your website’s user experience, making the navigation simpler, ensuring your website is mobile-friendly, delivering value through your content and on and on. 

Need help with your website or digital strategy? Contact LS25 Web Design Leeds for a free consultation.