Category: Search Engines

Local SEO: Getting Found in Your Area – A Guide for Local Businesses

In today’s digital age, local businesses must now rely on more than traditional advertising methods to attract customers. With most consumers turning to the internet to find local products and services, local businesses need to ensure their online presence is optimised for local searches. This process is known as Local SEO (Search Engine Optimisation). In […]

Google’s algorithm explained… Google's algorithm explained

Google has recently announced a new update to the way it ranks content in its search engine results pages (SERPs). This update, which is called the “helpful content update”, is designed to reward websites that produce high-quality content. If you’ve been wondering what this is and how it works, the following guide explains everything you […]

The Top 5 Google Ranking Factors Google Ranking Factors

Over 2 billion websites are floating on the world wide web, and Google receives over 5.6 billion search queries.  That’s no mean feat, especially considering that Google seeks to provide the best results for every search query. Google does that by getting to understand and rank every page on the internet.  Did you know that […]

How to Create Content that Ranks – A Brief Guide Content

Content that ranks at the top of the search engine results is a huge asset for your business. After all, top-ranked content can drive traffic to your website, set you apart from your competition and help increase your conversions.  Although all of that sounds fantastic, it’s not as easy as it sounds.  Keeping Google’s 200+ […]

5 Common Mistakes People Make in Search Engine Optimisation Search Engine Optimisation

Search engine optimisation is the fastest way to rank a website on top of the search results. Although an effective tool in promoting a website, most people fail to realise that it isn’t a walk in the park to execute a successful website—and one of the main reasons is a mistake in how they do […]

The Importance of Website Content for Search Engine Optimisation

Search engine optimisation is a term used to describe website optimisation practices for search engines like Google or Bing. To be successful with SEO, you need to have content on your website so that it can be found by potential customers when they are searching online! Search engine optimisation is the process of improving the […]