Category: Website Personalisation

Website Personalisation: Why It’s Important & How to Integrate It into eCommerce

In the world of eCommerce, marketers emphasise the importance of website personalisation. Statistics show that 90 per cent of marketers across the globe deem personalisation as a potent tool in increasing profitability. The industry data also suggests that personalisation leads to a 19 per cent increase in revenue and a 15 per cent boost in […]