Website Personalisation: Why It’s Important & How to Integrate It into eCommerce

In the world of eCommerce, marketers emphasise the importance of website personalisation. Statistics show that 90 per cent of marketers across the globe deem personalisation as a potent tool in increasing profitability. The industry data also suggests that personalisation leads to a 19 per cent increase in revenue and a 15 per cent boost in profits. The statistics show the importance of an eCommerce business employing website personalisation. 

What exactly is website personalisation, and why is it important? We’ll answer these essential questions below:

The importance of website personalisation

Website personalisation is a common train of thought among many marketers. However, only a few eCommerce companies know of its importance and incorporate it. In simple terms, website personalisation is the process of creating customised experiences for customers when visiting a website. This allows businesses to provide visitors with unique experiences tailored to their needs and desires instead of presenting a uniform and broad experience that is commonly seen across the industry.

personalisation is like having sales associates in a physical store to guide each customer. The algorithm will try predicting what the visitors are more likely to buy based on their buying and viewing history. As a result, website personalisation reduces the number of choices available and simplifies purchasing decisions for the benefit of online users or visitors. For this reason, personalisation becomes effective at boosting eCommerce conversion and sales. 

The method of website personalisation

Website personalisation entails the capability of your business to tailor the entire shopping experience for any visitors on your site based on their interests. Three factors can be used to personalise the shopping experience for your users: banner, notifications, and product recommendations.

  • Banners: It’s best to engage with website banners for your visitors. Each visitor sees a personalised banner based on their interests. Changing banners to meet the needs of each visitor is the way to go. However, you will need a personalisation solution that offers this feature. To help you get started, you can do so by showing banners that are related to bestsellers, famous brands, or ongoing promotions.
  • Notifications: It helps to create a sense of urgency through notifications. As most online purchases are driven by discounts and the fear of missing out, your business can take advantage of this. Create a sense of urgency by adding a countdown timer, displaying the number of visitors who are viewing the product or current stock on the product page.
  • Product Recommendations: You can resort to upselling and cross-selling through product recommendations. After users purchase a certain product, you can market a sale to them again by displaying related items. Because of this, related items are perfect for upselling and cross-selling. That said, your product page can include related products and recently viewed products. Also, bestsellers and trending items can be updated weekly.  

Website personalisation can make a difference in your eCommerce business. When done correctly, your business can gain an increase in revenue and a boost in profit. 

At this point, you now know why website personalisation is essential and how to integrate such into your business. Consider the valuable tips mentioned above and see how it can have a positive result in your eCommerce business.

If you’re looking for a web development agency in Leeds to help you with website personalisation, get in touch with us to see how we can help!

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