The importance of fresh content for SEO

Improving your website’s rankings in the search result engine pages (SERPs) isn’t an easy task. In fact, it can soon turn out to be a full-time task. No wonder then that many people hire an agency to handle their SEO for them. 

One way to boost the prospects of your site showing up in the SERPs is to publish fresh content regularly and consistently – preferably once every day. 

Search engines want to provide their users with the most relevant and useful information for any given search query. The search engines consider an array of aspects to identify the relevancy of a website page. One such signal that they look for is the freshness of content. 

What is fresh content?

In simple words, new equals fresh. Even updated content can be considered fresh. However, how the search engines determine whether a page is fresh is very difficult. So the easiest way to stay fresh is to create new content and new pages constantly. 

The More the Merrier

Every time you publish a page/post to your website, you give the search engines a reason to visit your website. So the more frequently you publish content to your website (blogs, web pages, landing pages, etc.), the more frequently will the search engine crawlers visit your website. 

This allow you to get higher rankings based on the content you have on your website. Of course, quality is key here, not quantity. So be sure to publish quality content that has your users’ best interest in mind. 

An Opportunity to Target Keywords 

Every time you publish a new piece of content, you get the opportunity to optimise for your target keywords. 

So if you publish 10 new pages in a year, you’ve added 10 new keywords to your site. On the other hand, say you wrote one new post a day for the past year. That amounts to 365 posts with 365 keywords. 

Now imagine what this could mean for you in terms of search engine visibility. Over time, your website will be populated with all relevant keyword phrases and it could have a better chance at ranking higher up in the SERPs. 

Improves Your Authority

By consistently publishing fresh content, you can become an industry expert in the eyes of Google. A quick Google search will tell you that most authority websites have tens of thousands of pages indexed in Google. The more quality content you post, the higher are your chances of becoming an authority site in your niche.

Need help creating content? Talk to us!

Our copywriting team can create quality blog posts to help keep your website fresh and relevant in the eyes of the search engines. Contact us today for a free quote.