Website Design – An Important Part of SEO

Your website’s performance in the search engine results pages (SERPs) depends on various factors, including keywords, content, backlinks, and more. Website design is an equally important factor affecting your rankings in search engines. 

This blog post looks at some crucial ways website design affects SEO. 

User Experience 

Your website is the first touchpoint many of your prospective customers will have with your business, so it’s crucial to create the right first impression on them. That’s where user experience comes into play.

And user experience has a direct impact on SEO too. 

Google has been laying great emphasis on user experience to ensure it’s offering search users the best experience. A poorly designed website or a website that is difficult to navigate certainly does not qualify.

Imagine you are looking up Google for something. You come across a website and are excited to know more, only to be welcomed by clunky design. You are unlikely to engage further; you are more than likely to click the back button in search of another website. 

In short, poor user experience reduces your website’s engagement rate, bounce rate, and conversion rate. On the other hand, a good user experience can improve all of these metrics for your business. 

Here are some things to take care of when it comes to positive user experience: 

• Minimise pop-ups.
• Ensure the navigation is simple, intuitive and easy to use.
• Make sure the content is easy to read and understand. 

Mobile Responsive Design

A mobile-friendly website is no longer an option to consider as it’s an important ranking factor that Google considers when ranking websites. 

With mobile phones becoming a part of our daily lives, many people intuitively use their mobile devices to search online. Something that won’t appeal to its users is a massive turn-off for Google. And a website that’s not mobile-friendly is sure to put off visitors. 

That’s why you must consider mobile-friendly website design. 

Page Speed and Performance

Your website’s load time directly impacts your rankings in the search results. 

Page speed is an essential factor in providing the best experience to users, which is why Google prioritises this aspect. 

Google has been considering page speed as a ranking factor since 2010 for desktop searches and enabled it for mobile searches in 2018.

Here are some things you can do to improve your page’s performance: 

• Minimise the use of page redirects 
• Get rid of unnecessary plugins
• Compress and optimise images 

SEO Friendly Web Design in Leeds

LS25 Web Design is a leading web design agency in Leeds specialising in modern websites that deliver results. If you are looking to build a new website for your business or want to redesign your existing site, we can help. 

Get in touch with us today to discuss your requirements.