Google’s algorithm explained…

Google has recently announced a new update to the way it ranks content in its search engine results pages (SERPs). This update, which is called the “helpful content update”, is designed to reward websites that produce high-quality content.

If you’ve been wondering what this is and how it works, the following guide explains everything you need to know.

What is Google’s algorithm and how does it work?

Google’s algorithm is essentially a list of factors that are used to rank websites in their search engine results pages (SERPs). When someone types in a query, Google uses their algorithm to determine which websites are the most relevant and should be displayed, in order of relevance.

What are the factors Google uses in its algorithm?

Nobody knows exactly what is in the algorithm and the exact weighting of each factor, however, some of the things that are known to be included are:

• The quality of the content on the website
• How often the content is updated
• The number of inbound links pointing to the website
• The level of engagement that users have with the website (e.g., time spent on the site, pages per session, etc.)
• The user experience on the website (e.g., load time, mobile friendliness, etc.)

What should you prioritise with your content?

To ensure you’re creating people-first content, keep the following tips in mind:

• Don’t stray too far from your main subject or area of expertise
• Don’t write about something you haven’t personally experienced
• Don’t combine multiple topics on one website, you need a niche
• Make sure your content is helpful – it needs to teach people something or help them accomplish a task.
• Don’t answer a question that has no clear answer

Keeping on top of the changes

Google’s algorithm is constantly changing and evolving. They make hundreds of changes every year, and some of these can be major shakeups that completely change the ranking of websites. While we don’t know everything that goes into Google’s algorithm, we do know that there are over 200 factors that they use to rank websites.

Keep in mind that while Google’s algorithm is important, it’s not the only thing that determines your website’s rank. Your competition also plays a role, as does your overall marketing strategy.

Find out more

If you want to learn more about Google’s algorithm and how you can optimise your website to get the maximum possible traffic from its search results, contact us today to arrange a consultation.